Return On Investment |
Return on Investment for the Promotion Planning & Analysis
System
Generates tremendous time savings for the marketing analyst. The
following is a documented example of the results seen by one of our
clients. These results were measured only four months after
implementation.
|
|
The Promotion Planning & Analysis System has generated the
following results at one of our clients. Overall, the hours required to
build, process, and plan a promotion has been reduced by over
70%. |
Actual Productivity Gains and Customer
Quotes:
|
| |
Without PPA |
With PPA |
Time Saved |
% Reduction |
| Building the bottoms up initial plan |
8 hours |
2 hours |
6 hours |
75.00% |
“Building a bottom’s up plan is far simpler due to
the ability to automatically find the comparable segments from prior years
mailings. You can begin building next year’s plan as soon as you have
readable results.”
|
| |
Without PPA |
With PPA |
Time Saved |
% Reduction |
| Updating house and outside list universes and survival
rates |
3 hours |
10 minutes |
2 hours
50 minutes |
94.44% |
| Updating the promotion with the output of the
merge/purge |
2 hours
|
5 minutes |
1 hour
55 minutes |
95.83% |
“It’s not just counts, the PPA automatically updates
universes, survival rates, and all data out of the merge. This information
is used to calculate the list costs. That’s where the real time savings
are!”
|
| |
Without PPA |
With PPA |
Time Saved |
% Reduction |
| Creating the Nth/Delete Instructions |
8 hours |
4 hours |
4 hours |
50.00% |
“Not only did it cut the time in half, but it
allowed me to make better decisions on which segments or subsets of
segments to mail. I felt that the system helped to ensure that I didn’t
overlook any opportunities.”
|
| |
Without PPA |
With PPA |
Time Saved |
% Reduction |
| Updating final quantities and added back end
names |
30 minutes |
5 minutes |
25 minutes |
83.33% |
| Building and entering source code records |
8 hours |
1 hour |
7 hours |
87.50% |
|
“The feature saved me both time and aggravation. This was a
huge manual operation that is now completely
automated.”
|
| |
Without PPA |
With PPA |
Time Saved |
% Reduction |
| Building and updating spreadsheets to analyze test
results |
8 hours |
1 hour |
7 hours |
87.50% |
“The test feature is one the best features of the
system. The source code build operation automatically ties all the
versions and test groups together which saved me a tremendous amount of
time when analyzing test results. I could also read results more quickly
with the PPA because I didn’t have to create a formula laden spreadsheet
to do so.”
|