Promotion Planning & Analysis System
The Promotion Planning & Analysis System
provides a user definable framework for the marketing analyst to generate
high quality marketing plans. The application frees the analyst of
the time consuming process of creating and updating spreadsheets to
support their planning and reporting requirements.
|
Features:
- Unlimited planning horizon – next month’s promotion
or next
years
- Multi title - support as many titles as you like
- Summarizes plans by title, fiscal year and season
- Tracks actual demand, cancels, and returns by channel
- Utilizes “comp segment” with scaling to plan performance
- Copy existing circ plans to create future promotions
- Integrated Planning Environment (IPE)
- provides a “full view” of planning and performance data
- Automates all your interactions with your list services
provider
- generates mail plan and Nth delete files for your provider
- capture all merge/purge data for each promotion
- Automates interactions with your operational systems
- Creates your keys ready for uploading to your operational
system
- Processes downloads from your operational system
- Rich reporting capability
- Actual vs. Budget, plans and final forecasts
- Contact performance history
- And much more
|
 |
Benefits:
- Builds an initial promotional plan in minutes, not days. Spend
your time designing an effective marketing plan instead of
editing/checking formulas
- Competitive analysis – track competitors universe, survival, and
cost over time
- Instant analysis of tests at detail or summary levels
- No more parsing, cleaning, and importing of external data
- Full relational access to your data for custom analysis
- Time – time to creatively increase sales and profits
Result:
The mundane and repetitive tasks of building fragile spreadsheets and
dealing with unstructured data from disparate sources are
eliminated. Users of the Promotion Planning & Analysis System
spend most of their time on activities that actually help to build the
business. Finally, all of the rich marketing data is immediately
available to support your company’s business planning, from finance
through operations. That’s a competitive edge!
To see actual results from one of our clients, click
here for more infomation.
To learn more about the Promotion Planning & Analysis System, click
on the contact us link to request additional
information or have a sales representative call
you. |